E-Commerce Re-Think

Project Overview

A boutique lifestyle brand wanted to refresh their outdated WooCommerce-based e-commerce platform. Conversion rates were stagnating, and mobile performance was underwhelming.

The Challenge

• Outdated design with poor mobile responsiveness
• High bounce rate on product pages
• Limited filtering and sorting options in the catalog
• Cart abandonment was over 65%

Our Solution

We migrated the site to a custom Laravel + Livewire solution, focusing on performance and UX. Highlights included:

• Redesigned UI for both desktop and mobile users
• AJAX-based cart and filter components to boost interaction speed
• Integrated Google Tag Manager and Meta Pixel for improved tracking
• Enabled Stripe and MBWay payments, improving local UX

Results

• 10% increase in total monthly sales
• 14% growth in average order value
• 23% decrease in cart abandonment
• Double the mobile conversion rate